Sam Ellner | HuffPost Slideshows
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HuffPost Slideshow Redesign

We embarked on a redesign for slideshows in an effort to increase ad revenue and click through rates. By implementing a new call to action and a larger gallery viewer (complete with 2 ads in view), we saw a 52% increase in ad revenue and a 324% increase in the click through rates. We also found that if a user got to the third photo, there was an 80% chance they would finish the gallery.